Arkansas Search Engine Optimization Companies

For me, SEO is a passion. I love discussing it, explaining it, testing theories and the like. Most people aren't into it like that. They just want their site to rank. And that's understandable. They have a business to run, so they turn to search engine optimization companies like mine.

What do you look for if you are an Arkansas business owner? What qualifies someone to do your seo? Is it the high price they charge? Does that make them good? I know some people who think like that. Others think its about being friendly and accessible. Well, I can see how that could be a benefit in some situations, but I also want them to make my site rank, right? What you need is someone who knows what they are doing, can explain to you why it's important and the steps to take to achieve it. Someone you trust and who is reliable. I'm guessing you will agree with me that these qualities define the best search engine optimization companies.

As I've posted elsewhere on this blog what you want most is organic results, where you site ranks because Google thinks your site is the most qualified site to rank and rewards you with that position. That is the traffic you really want coming to your site. Traffic from folks who actually sat down and searched for your information. These are people who are actively looking for what you have to offer. They are what we call "qualified leads". That's what SEO is all about, right? Getting leads and making money.

In many instances it may take about a month to see improvements in your rankings. Top search engine optimization companies are able to make your site rise to the top in about this length of time because they know that building links to your site too fast is not good. What you don't want to do is go with a company that tells you they can rank your site overnight by building a ton of links really quickly. This is no-bueno in the search engines eyes. You will also find that reputable companies will inform you that link building needs to be a constant for your site. Meaning, you can't build a bunch of links and then quite building them. This is frowned upon by those that work at Google.

So, if you decided to hire someone, keep that in mind. It isn't a one time fee like buying an ad in the Sunday paper. Organic search engine optimization takes time and needs to grow, which means it needs to constantly be happening.

Here are some important points to think about:

• The web is always changing. Your site has to keep up.
• Other companies can hire SEO consultants or services, too.
• Google's goal is to always offer the BEST possible answer to the question in the searcher's mind. They don't care about your business. They care about the searcher. If you were great yesterday, but another site is newer, fresher and also relevant, well, kiss your top spot goodbye.

These are true statements about ranking your site and keeping it there. But who do you trust to do that for your website? And what about search engine optimization pricing? Are those prices fair? I mean, we all want to save money, right? Well, yes, and no.

We all know you have to have money to make money. The part that is implied is you have to SPEND money to make money. So, if having your site get organic traffic from people who want what you have is important to you, you had better find a way to get yourself to that "location, location, location." Can you do it yourself? Yes. But it takes time and money. And, as we have all heard a million times, time is money.

So, what is it you want to do? Rank or learn all about SEO and do THAT? If you do, my blog is a good place to start. Read my post about search engine optimization tips you can use to better qualify your site. Dig in and get busy. More power to you. Really. I mean that. I'm a bootstrap kind of person myself.

If not, then consider hiring someone (even if it's not me.) Take the time to figure out what really constitutes a return on your investment, what you spend on a lead now, what the lifetime value of a customer is to your business. These are numbers every business owner should know. How do you measure the response you get to other advertising methods you are currently using? Are you doing any pay-per-click advertising? How is that working for you?

Answer these questions and you may find hiring someone to do your search engine optimization isn't that expensive. You just thought it was.

You'll also want to look at what each company you are considering specializes in. I mean, many of them want to build your website and charge you an arm and a leg. Then they want to throw on some meta tags and call your SEO done. That's not what you are looking for. (You can easily build your own site using Wordpress. Just leave me a comment below and I'll tell you how!) You don't need for them to build you a killer website as much as you need it to rank.

This is a relatively new industry and because of that people can call almost anything search engine optimization. I know of a company that operates on a nation level who sells so-called seo services but informs people that with their $400 something dollar a month service that "almost no one ever ranks." Believe me, I know how to rank your site. It can be done. Shoot, you can do it yourself. I can teach you how, and do to my coaching students. Quit throwing away money on folks who don't deliver. At least use a rank tracker to see what their "results" are. And for goodness sake, don't let them build too many links to your site too fast. Google penalizes such things. Find someone you can trust, someone who will tell you like it is. (Someone like me, maybe...?) Maybe.